Recently Jeff has shared his story with The Bulletin and Business News Australia, explaining his journey and how his life experiences have changed his direction to help him find his purpose. Read more below as he shares his journey to try and help people find their true direction in life.




this article was posted by Business News Australia


Written on the 12 October 2016

For Jeff Robinson, the phrase ‘sink or swim’ is a mantra he once imbibed as a high-flyer in the business world, but it soon became a stark reality when, floating out to sea, he fought the will to live.

The former Gold Coast General Manager of AE Smith, the largest privately-owned air-conditioning and engineering firm in Australia, now wants to give back and has launched the mentoring program underpinned by the phrase ‘fear less, go hard’.

Jeff believes his story is not unique but he wants to use it to help others. After hitting rock bottom when his wife Sue died from cancer in 2013, Jeff fell into a dark abyss of depression, spending hours in the ocean in an attempt to wash away the pain and his loss.

“I was spending a lot of time in the water and just wanted to stay out there and drift away. I was close to just staying under, but I thought of my family, my two sons and how they would have felt losing both parents. I had a big wake-up call, an epiphany if you like, and I decided to change my life and to start living,” says Jeff.

When AE Smith was acquired by commercial engineering giant Spotless, Jeff was made redundant and he bought himself a new bike and began cycling and getting fit. In January this year, with a newfound sense of adventure and a zest for life, Jeff was riding his bike along the road at Kirra, when a dog ran out in front of him.

“I remember swerving to miss the dog and the next thing I’m waking up in hospital with two broken arms and pins and screws keeping my elbow together,” he says.

“At first I started feeling sorry for myself. It was like the old ‘why me?’ syndrome kicking back in and then I knew I had to snap out of it and get back on track. I realised my story is not unique, but I had to refocus and plan for the future, find a new direction and set new goals,” said Jeff.

“That’s when this corporate mentoring idea came to me and it has been a wonderful, life-changing experience.”

Now the Harley Davidson riding ex-GM powers into board rooms and corporations, espousing his unique blend of leadership and supporting HR managers to bring the best out of their people.

He has produced a personal development workbook which participants keep as part of the one-hour goal setting workshop. Rather than preach work-life balance, Jeff gets participants to think outside the box with exercises such as ’20 challenges to achieve my list of 80 lifetime desires’.

“Business owners and managers are often so busy, they don’t have time to micro-manage staff or find ways to empower them,” he says.

“Leadership is a tough a gig and I understand that completely as I’ve been there. Most cultural change merchants want to create a positive working environment to enhance productivity and boost morale, but just don’t have the tools.

“By empowering your employees, you get increased productivity. That’s where I come in and I believe I have found my true calling.”

NOTE: Jeff donates 10% of income produced from workshops, individual sessions and downloading of his workbook to Cancer Council Queensland. 



Corporate high-flyer reinvents himself in wake of tragedy and injury

Posted by The Gold Coast Bulletin – December 3, 2016

ABOUT nine months ago, having lain in a hospital bed for weeks on end feeling sorry for himself, Tugun’s Jeff Robinson made a decision.

He would quit his successful corporate career to help others find their true direction in life.

Scary call, hey?

“No, it was amazing. It felt like I was cleansed,” said the founder of the Jeff Robinson Pathway, a mentoring program born out of tragedy and injury.

“I had a beautiful life until Sue died … she was my whole life. I went to work for her. I got up for her. I did everything for her and I still get emotional talking about her.

“After Sue died I thought I had to carry on as I always had but I was wrong. It was shit and I just couldn’t do it anymore.

“Lying in that hospital bed, I realised I wanted to reinvent myself.”

Befitting a man who has done just that, Robinson’s life can be broken into two parts — the one he enjoyed with the love of his life and the one that’s unfolded since she died in 2013.

“We had a beautiful life the whole way through,” he said.

“I met Sue when she was 15 and I was 17. We had the two boys … we were great partners. She was a special girl.”

Robinson also had a pretty special career.

A branch manager at 21, he climbed the corporate ladder via various companies, cities and countries to eventually find himself as the Gold Coast general manager of AE Smith, the largest privately owned airconditioning and engineering firm in Australia.

Then everything changed.

“Sue woke with a sore stomach and the pain just wouldn’t go away,” he recalled of that 2009 day.

“Two days later they did an ultrasound and found a 7cm free-floating sarcoma cancer. They removed it but two years later she got secondary cancer. We struggled through that and spent $300,000 on overseas treatments because I just wanted to save her.”

Nothing could though and for two years after her death, Robinson kept doing what he had always done. Working hard. Battling on.

It wasn’t sustainable.

“I was spending a lot of time swimming in the ocean and twice I came close to just staying under off Tugun,” he said.

“The only thing that stopped me was the strong connection with my family, my sons. Without them, it would have been different.”

Then, last January, Robinson was riding his bike at Kirra when fate ran in front of him in the form of a dog.

“The next thing I remember is waking up in hospital with two broken arms and pins and screws keeping my elbow together,” he said.

“I was in there for a month and I don’t know if it was a spiritual experience but I had an epiphany. All these thoughts came into my head and I started writing and writing.”

Those words now form the basis of Robinson’s personal development workbook, which he uses to help bring out the best in people. Available via his website, it also forms the basis of the one-hour workshops he offers to businesses and corporations.

“I’m not Anthony Robbins. I’m not a motivational speaker,” he says.

“I’m just a guy who has been there and done that … I’m not (formally) qualified but I’m qualified at life.”

About Jeff

After a life changing accident and the realisation that life is too short to not follow your dreams, Jeff has been helping people find their true direction in life with his Personal Development Workbook. Find your true direction and set your goals with his help today.

Contact Jeff

If you have any questions regarding the Personal Development Workbook, contact Jeff on the below email address.